social media.
don’t be anti-social.
The digital world is continually growing at a rapid pace, but is your business ready and optimized to meet the moment? Social Media has become a dominant force that is the new necessity for businesses to increase overall business growth. The Alpha Theory Marketing social media team is immersed in the most popular social media platforms like Instagram and Facebook. We help businesses like yours leverage these platforms in order to increase revenue, brand trust and visibility, social engagement, and reach to audiences that traditional marketing may not have access to! Whether it’s growing brand awareness and visibility on social platforms or it’s driving targeted leads through social media ads, we can help you hit those targets.
engage.
targeting.
facebook knows you better than you know yourself.
Imagine you own a nail salon. Wouldn’t it be cool if you could show your ads to only people who live in your area, tend to like posts and photos about nails, and have visited other nail salon websites? Well, scarily, Facebook collects all of that information about people and we can use that to choose who sees your ads. This demographic information ensure that the people that we show your ads to will end up loving your company!
We also make re-targeting ads which are the coolest thing since sliced bread! Let’s explain re-targeting. Imagine that your customer goes to your website and is about to buy your item, but just before they can press the button, their child starts crying and they forget to buy. These people already know about your product and company and just need a reminder to buy. These are the low hanging fruit! Well, with re-targeting ads we can keep track of everyone who visits your website and as soon as they open their Facebook or Instagram app, BAM there appears your ad to remind them to buy!
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a double tap is the new way of saying I love you!
what we do.
the process.
01.
plan
Any good social media plan starts with knowing everything about your customer; even their favorite sports teams or pet preferences. When we make a social media ad we need to make sure that your customers see it. We can use information about your customer to make sure your ads show up every time they login to their Facebook, Instagram, or Youtube. Alpha Theory Marketing will also help you strategize the purpose of your ads. Is the goal of your ads to increase brand recognition or be an informative ad about a new product or service, or is it meant to be a direct sales tool? We will help you make a plan of attack!
.
02.
create
At Alpha Theory Marketing we let our creativity loose and make stunning ads that will get a ton of attention and not just from your mom! Our focus is to make sure that our ads are impactful and lasting. We pay very close attention to your “brand mood” and create something eye appealing to your customers. We have made so many ads so we know what people will click. Having better quality pictures or videos on your ad will definitely be an investment worth making. Let Alpha Theory Marketing make you something beautiful!
03.
optimize
A million likes and comments mean nothing if they are all just from window shoppers. Alpha Theory Marketing likes to focus on conversion. We can use data to adjust our targeting and ads to appeal to people who are likely to buy something from your business. We can also help you optimize your capture and conversion process. We started from a sales background so we have a lot of great insights and experience on how to convert leads/customers into profit! The other main goal in the optimization step is to increase your ad’s visibility and clicks while lowering your ad cost. This means more customers for less money.
01.
plan
Any good social media plan starts with knowing everything about your customer; even their favorite sports teams or pet preferences. When we make a social media ad we need to make sure that your customers see it. We can use information about your customer to make sure your ads show up every time they login to their Facebook, Instagram, or Youtube. Alpha Theory Marketing will also help you strategize the purpose of your ads. Is the goal of your ads to increase brand recognition or be an informative ad about a new product or service, or is it meant to be a direct sales tool? We will help you make a plan of attack!
.
02.
create
At Alpha Theory Marketing we let our creativity loose and make stunning ads that will get a ton of attention and not just from your mom! Our focus is to make sure that our ads are impactful and lasting. We pay very close attention to your “brand mood” and create something eye appealing to your customers. We have made so many ads so we know what people will click. Having better quality pictures or videos on your ad will definitely be an investment worth making. Let Alpha Theory Marketing make you something beautiful!
03.
optimize
A million likes and comments mean nothing if they are all just from window shoppers. Alpha Theory Marketing likes to focus on conversion. We can use data to adjust our targeting and ads to appeal to people who are likely to buy something from your business. We can also help you optimize your capture and conversion process. We started from a sales background so we have a lot of great insights and experience on how to convert leads/customers into profit! The other main goal in the optimization step is to increase your ad’s visibility and clicks while lowering your ad cost. This means more customers for less money.
add-on services.
profile setup and optimization
Does your social media profile have a good cover and profile image? Is your about us section filled out? Do you have all of the contact information set up? Do you have your messenger bot set up? We can do all of this for you!
photography
You could never have too many photos for Instagram or Facebook. We provide photography packages designed to give you content for your social media platforms. You may also want to have some professional photos to use for ads.
landing pages
When we make an ad, and your customer clicks the link, we have to send them to a page that actually converts them from a website clicker to a customer. This is where landing pages come in. We saw that making a specific page about a product or service converts better than sending customers to your homepage.
get an estimate.
got questions.
how many ads do you make?
We can make as many ads as your budget can accommodate. Typically we suggest making 1-2 ads per purpose.
who provides the content?
We can craft the text portion of the ads! We typically only provide stock photos unless we are hired to do custom photography. If you already have photos of your actual customers, products, or company, those will convert the best!
what platforms do you advertise on?
We can set up ads on Facebook, Instagram, and Youtube!
what will my responsibilities be?
You will be responsible for the following:
– Interacting with your customer comments
– Creating Facebook and Instagram Stories
– Creating general Facebook and Instagram daily posts
– Create and communicate special promotions
– Paying your Facebook ad budget directly to Facebook
what forms of payments are accepted/when are payments due?
Once you choose which plan you want, we will send you a payment link. You can choose to pay by credit or debit and save your payment information for fast monthly processing. If you want to pay by any other method, let us know and we will work with you!
Your ad budget will be charged to your credit card directly from Facebook.
how much can I grow my business/following?
We do not buy followers nor do we ever suggest you do! We believe in growing organically so there are a lot of factors that go into how much you can grow your audience. However, we make a custom plan of attack to grow your audience as fast as possible!